WHO WE ARE

Welcome to The Garage, a formidable creative enterprise located in the bustling hub of Orange County, California. We are a skilled union of specialists and craftsmen, up to our elbows in the grease and grime of innovative and creative marketing solutions. Our services run the gamut from bare-metal, body-off brand restoration to customized, high-performance tuning and content development in every media channel. We also specialize in strategic and analytic diagnostic services for both imports and domestic brands. Rest assured that our humble operation is a formidable force backed by WPP. This global reach provides us with an unfair advantage in our creative and intellectual arsenal. From paintless dent removal to ground–up brand building, our gears are always turning.

2014 MAZDA6 EXPERIENCE PAGE / DIGITAL / SPRING 2013

For an all-new car, we took an entirely different approach to the vehicle landing page. We transformed it into an experience, giving the consumer key vehicle information in an interactive, engaging format that’s also easy to digest.

DIGITAL
Mazda6 Experience Page

2014 MAZDA6 INTERACTIVE TOUCH WALL / DIGITAL / SPRING 2013

Vying for people’s attention isn’t always easy. So we took the all-new Mazda6 where people had time to spare—the airport terminal. Nearly life-size, these highly interactive touch-screen installations allowed people to explore the Mazda6 with x-ray vision and discover its many smart technologies.

DIGITAL
Mazda6 Interactive Touch Wall

2014 MAZDA6 INTERACTIVE TOUCH WALL / DIGITAL / SPRING 2013

Vying for people’s attention isn’t always easy. So we took the all-new Mazda6 where people had time to spare—the airport terminal. Nearly life-size, these highly interactive touch-screen installations allowed people to explore the Mazda6 with x-ray vision and discover its many smart technologies.

2014 MAZDA6 INTERACTIVE TOUCH WALL / DIGITAL / SPRING 2013

Vying for people’s attention isn’t always easy. So we took the all-new Mazda6 where people had time to spare—the airport terminal. Nearly life-size, these highly interactive touch-screen installations allowed people to explore the Mazda6 with x-ray vision and discover its many smart technologies.

2014 MAZDA6 INTERACTIVE TOUCH WALL / DIGITAL / SPRING 2013

Vying for people’s attention isn’t always easy. So we took the all-new Mazda6 where people had time to spare—the airport terminal. Nearly life-size, these highly interactive touch-screen installations allowed people to explore the Mazda6 with x-ray vision and discover its many smart technologies.

2014 MAZDA6 INTERACTIVE TOUCH WALL / DIGITAL / SPRING 2013

Vying for people’s attention isn’t always easy. So we took the all-new Mazda6 where people had time to spare—the airport terminal. Nearly life-size, these highly interactive touch-screen installations allowed people to explore the Mazda6 with x-ray vision and discover its many smart technologies.

2014 MAZDA6 INTERACTIVE TOUCH WALL / DIGITAL / SPRING 2013

Vying for people’s attention isn’t always easy. So we took the all-new Mazda6 where people had time to spare—the airport terminal. Nearly life-size, these highly interactive touch-screen installations allowed people to explore the Mazda6 with x-ray vision and discover its many smart technologies.

“GAME CHANGERS” FREE STANDING INSERT/ PRINT / SPRING 2013

Inserted into USA Today newspapers in spring 2013, our Mazda6 “Game-Changers” Free Standing Insert introduced 1.9 million people across the nation to our breakout national Game-Changers campaign announcing the all-new 2014 Mazda6. Featuring the stories of history-making game-changers who share Mazda’s values of conviction, creativity and courage such as Thomas Edison, Laird Hamilton and Dick Fosbury, the insert opened to reveal a huge glossy poster highlighting the features of the new KODO-designed Mazda6.

PRINT
“Game Changers” Free Standing Insert

2014 MAZDA6 BROCHURE / PRINT / SPRING 2013

Everything you ever wanted to know about the 2014 Mazda6 can be found at your local Mazda Dealer. Pick up a Mazda6 brochure and read about the pride of craftsmanship and passionate engineering that goes into every Mazda6 we build. Find information on all aspects of the Mazda6, from the trim levels and specs, to package and accessories options, and more.

PRINT
Mazda6 Brochure

2014 MAZDA6 BROCHURE / PRINT / SPRING 2013

Everything you ever wanted to know about the 2014 Mazda6 can be found at your local Mazda Dealer. Pick up a Mazda6 brochure and read about the pride of craftsmanship and passionate engineering that goes into every Mazda6 we build. Find information on all aspects of the Mazda6, from the trim levels and specs, to package and accessories options, and more.

2014 MAZDA6 BROCHURE / PRINT / SPRING 2013

Everything you ever wanted to know about the 2014 Mazda6 can be found at your local Mazda Dealer. Pick up a Mazda6 brochure and read about the pride of craftsmanship and passionate engineering that goes into every Mazda6 we build. Find information on all aspects of the Mazda6, from the trim levels and specs, to package and accessories options, and more.

2014 MAZDA6 BROCHURE / PRINT / SPRING 2013

Everything you ever wanted to know about the 2014 Mazda6 can be found at your local Mazda Dealer. Pick up a Mazda6 brochure and read about the pride of craftsmanship and passionate engineering that goes into every Mazda6 we build. Find information on all aspects of the Mazda6, from the trim levels and specs, to package and accessories options, and more.

2014 MAZDA6 BROCHURE / PRINT / SPRING 2013

Everything you ever wanted to know about the 2014 Mazda6 can be found at your local Mazda Dealer. Pick up a Mazda6 brochure and read about the pride of craftsmanship and passionate engineering that goes into every Mazda6 we build. Find information on all aspects of the Mazda6, from the trim levels and specs, to package and accessories options, and more.

2014 MAZDA6 BROCHURE / PRINT / SPRING 2013

Everything you ever wanted to know about the 2014 Mazda6 can be found at your local Mazda Dealer. Pick up a Mazda6 brochure and read about the pride of craftsmanship and passionate engineering that goes into every Mazda6 we build. Find information on all aspects of the Mazda6, from the trim levels and specs, to package and accessories options, and more.

WHY WE'RE HERE

Our company was founded through an enduring and trusting partnership with Mazda. While our establishment in the OC is relatively new, our parent company, WPP, has maintained a productive, long-lasting relationship with Mazda throughout most of the world. The secret to our success has been in creating a unified team, blurring the lines between client and agency. Our future is truly contingent upon Mazda’s future. One team, one dream—every day, every challenge—we share accountability and responsibility. Often imitated but never duplicated, the WPP Team Business model is living proof that when a company invests its future in that of its partners, there is common ground, camaraderie and a deeper understanding of what success truly looks like.


MICHAEL BUTTLAR - CEO
Building an agency that truly integrates the science of analytics with the art of creativity has long been CEO Michael Buttlar's ambition. It's an idea that arose while he helped to revitalize Mazda's European division as Global Account Director for JWT. So when Mazda North America was ready to turn the concept into reality, naturally Michael was the one to take the helm and make it happen.

After honing his creative instincts in an early incarnation as an art director, Michael moved into strategy and planning, and eventually leadership roles with JWT. The journey, often in close collaboration with Ford Motor Co., took him to executive positions on five continents. Now he's focusing his knowledge, experience and global perspective to prove his vision—that incredible things can be achieved by an agency custom-built to marry innovation and ideas.

Michael lives in Laguna Niguel with his wife and two teenage children. He finds inspiration in theater and design, as well as on a new carbon-fiber road bike that has him questioning why he chose to live among such steep hills.

HARVEY MARCO - CHIEF CREATIVE OFFICER
As Chief Creative Officer, Harvey presides over all creative operations and services. From his post, he is responsible for the quality, integrity and consistency of all content created on our client’s behalf. Says Harvey, “Nothing is more important than an inspired and unified team—from that comes inspired work that can make a difference both for our partners and in popular culture.”

Harvey’s career spans over two decades at some of the most distinguished agencies in the world. As well as being honored as one of Creativity magazine’s 50 most influential creatives, his broad range of work has received the highest global accolades in nearly every category and major award show, including Cannes, D&AD, The One Show, Young Guns, The Clios, The Effies, The International ANDY’S, and more. But from his point of view, real success is measured by the accomplishments of the people he works with, both clients and cohorts alike.

BRIAN ROGERS - EVP, MANAGING DIRECTOR
Remember in This Is Spinal Tap how the volume on Nigel Tufnel's amp goes to eleven? Well, heaven help any office near The Garage when Brian Rogers is practicing for an agency battle of the bands, because eleven is the lowest setting on his Marshall, and you can call security again and again, but those things will not be turned down until the music is done. And that's just playtime; when it comes to work, he’s even more hardcore.

As Managing Director, Brian crisscrosses the nation, working with the Garage satellite offices to execute the client’s regional strategy, enhance the brand at the local level and coordinate with the retail markets. An industry vet, his career spans two decades in advertising—beginning as a copywriter in NYC and interrupted only for a gig penning screenplays for the studios in Los Angeles.

With his current position on the agency's front lines, and his exploits in the trenches from Madison Avenue to Hollywood, he's got plenty of fodder for the blues songs he writes, plays and records with the Brian Rogers Band. If you have an opportunity to see him play—perhaps at the legendary Whisky nightclub on the Sunset Strip—don’t miss it: The guy seriously knows how to make a Dobro sing.

TOM NICKERSON - SVP, FINANCE DIRECTOR
As Finance Director, Tom Nickerson is responsible for the agency’s financial matters, overseeing financial reporting and controls, and fostering a strong focus on the bottom line. His part in ensuring the success of a creative organization, he says, comes down to, “removing barriers for employees and providing the resources and guidance they need” to produce great work. It's a philosophy he picked up during a career that began in accounting and has included positions with major agencies in New York City and Detroit.

Native Michiganders, Tom, his wife and three children are gradually adjusting to Southern California, including the novelty known as “sunshine.” Nevertheless, they remain loyal to their Midwestern roots, although from opposing battle lines: Tom is a Wolverine from the University of Michigan, while his wife is a Spartan from Michigan State.









WE’RE HIRING

WANTED: Unrestrained creativity. Uncompromising passion. Unapologetic excellence. We’re looking for talented people who want to help shape the culture around us by nurturing great ideas to life. Sound like you? Browse our listing of vacancies; if you see a position that interests you, we’d love to hear from you.


VIEW OPEN POSITIONS


WHERE WE ARE
MAIN
3200 Bristol Street
Suite 300
Costa Mesa, CA 92626
(714) 913-9900
GULF
1845 Woodall Rogers Fwy
Suite 1010
Dallas, TX 75201
MIDWEST
233 North Michigan Ave
Suite 1500
Chicago, IL 60601
NORTHWEST
220 White Plains Road
Tarrytown, NY 10591
GTM Atlanta
3340 Peachtree Road NE
Suite 500
Atlanta, GA 30326
COSTA RICA
POSSIBLE
Avenida Escazú
Building 202
Suite 201
San Rafael, Escazú